Nicholas Costarides

To celebrate Miles Davis’ 100th birthday, we extended the Lexus RZ “Electricity at Its Finest” campaign into music and pop culture. Lexus and Amazon partnered with Grammy winning artist Laufey to reimagine “Blue In Green,” the soundtrack to our original RZ film, and create a one of one Blue In Green Edition RZ.

The custom RZ brought the music to life. Its paint shifted from deep blue to green in the light. Brass details nodded to Miles’ trumpet. Burgundy velvet and aged leather were inspired by vintage instrument cases. Laufey’s signature illuminated the front badge, her lyrics appeared inside the trunk, and the opening notes of “Blue In Green” played when the car started.

It all came together with 100 Miles, an experience across Amazon Music, Twitch and Fire TV, where Laufey premiered her version of the song live alongside the custom RZ.

What started as the soundtrack to a campaign became a cultural moment, taking the RZ beyond the automotive world and introducing Lexus to a new generation.