The EV category delivered innovation, but lost emotion along the way. For the all electric 2026 Lexus RZ, we redefined what electric could feel like. Electricity at Its Finest introduces a new chapter of The Standard of Amazing, reframing electricity not as utility, but as something artful, sensory, and deeply human. Think less iPad on wheels. More emotional sanctuary. The way only Lexus can deliver.
In the hero film ‘Miles and Miles’, directed by Frederic Planchon, Lexus breaks from the frenetic pace of traditional automotive advertising and embraces stillness. A single, quiet moment unfolds between a plugged in Lexus RZ and an impossibly modern $75,000 turntable playing ‘Blue in Green’ from Kind of Blue by Miles Davis. No spectacle. Just a simple idea, beautifully expressed. Bold in its restraint, these films reveal how electricity can become a seductively beautiful experience. If it takes your electricity, it should give something back.
Two other videos, “Worthy” and “Magic” spend more time with the interior and exterior of the RZ while preserving the evocative nature of the campaign.